Energetic Consulting was contracted by the Californian cleantech company Enphase Energy to setup the company in APAC and specifically Australia & New Zealand.
Founder of Energetic Consulting Russell French lead Enphase’s global expansion into the region including running marketing and sales efforts in the region, setting up regional operations and hiring staff whilst launching the internationally successful brand into the highly competitive AU/NZ market.
We worked cross-functionally with international teams in US, UK, France, Israel and Italy and setup the 4 distributors for the business in the region, launched the business and raised brand awareness through intensive PR and marketing campaigns, and events presence whilst building a swag of marketing materials and on-demand videos.
About Enphase Energy
Enphase Energy is a Californian based, NASDAQ listed, solar power microinverter manufacturing company. With $360M+ turnover, 700+ staff, products in 70 countries, 7 international offices and over 130 patents. They are the worldwide leader in microinverter technology and have shipped around 10,000,000 units to date.