Energetic Consulting was enlisted by the German headquartered, solar inverter market leader SMA Solar Australia to develop a marketing approach for a brand new solar inverter product line and subsequent product launch into the market. This involved a full market analysis of the competitor landscape and a development of a unique marketing approach and differentiator.
Facts and Figures
Headquarters: Niestetal, Germany
Global presence: sales and service subsidiaries in 18 countries
Founded: 1981
Number of employees: over 3,000
2018 sales: about 761 million euros
