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Energetic Consulting was enlisted by the German headquartered, solar inverter market leader SMA Solar Australia to develop a marketing approach for a brand new solar inverter product line and subsequent product launch into the market. This involved a full market analysis of the competitor landscape and a development of a unique marketing approach and differentiator.

Facts and Figures

Headquarters: Niestetal, Germany

Global presence: sales and service subsidiaries in 18 countries

Founded: 1981

Number of employees: over 3,000

2018 sales: about 761 million euros


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