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Sustainable Stories – EP2 Durmus Yildiz – Managing Director, BayWa r.e.

A Solar Veteran – Lessons in Endurance.

In this episode Russell French, Founder of Energetic Consulting, meets with the Durmus Yildiz, who is the Managing Director of BayWa r.e. Australia. The entire German BayWa group is a $16B business, and a massive force across the globe.

Durmus is a 20 plus year solar veteran who has seen it all. He set up and sold his highly successful solar wholesale business Solar Matrix and was head hunted by BayWa r.e. to carry on from that success, with the backing of the giant German organisation.Durmus knows the solar & energy storage industry backwards, and along the way in his career he has developed a lot of personal endurance to deal with the high and lows of solar. In this thought provoking interview full of Durmus’s famous humour and humility he openly shares his personal story of challenge, struggle, growth and what it took to endure. I hope you enjoy this as much as we did!

If you need help with your business or marketing needs, contact Energetic Consulting today and start creating raving fan customers!

Article by Russell French – Founder of Energetic Consulting Australia

Energetic-Consulting-Founder-Russell-FrenchRussell is a veteran of the Australian renewable energy industry of 16 years and an innovative business leader with a proven track record spanning well over 20 years.

He has served as a Director for several well known renewable energy companies like:

  • Enphase Energy as their APAC Director and Australian Country Manager and brought the business to Australia and setup their operations in the region
  • Sungrow ($2.2B, world largest solar inverter manufacturer in partnership with Samsung SDI) as their Marketing & Strategy Director
  • Sun Empire as Founder and Managing Director. Sun Empire was a founding company member of the Clean Energy Council of Australia.

Russell has also worked in the award winning Sustainability Strategy team for the City of Melbourne developing the city’s renewable energy and solar program, and helped develop the new Solar & Storage division for one of Australia’s largest energy retailers, Red Energy which is owned by the iconic Snowy Hydro.

He served as the Secretary & Convenor for the Melbourne Chapter of the Smart Energy Council of Australia (formerly Australian Solar Council) for 5 years and is the Founder of Solar Social, a new and innovative meet-up bringing together like minded businesses and professionals to discuss innovation and the latest technology developments.


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