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Sustainable Stories – EP3 Michael Rutt – Managing Director, SMA Australia

Leadership – Lessons in Resilience and Company Culture

In this episode Russell French, Founder of Energetic Consulting, meets with Michael Rutt, who is the Managing Director of SMA Australia. The SMA company headquartered in Germany, is arguably one of the most iconic and successful solar brands of all-time.

Especially in Australia. Michael is a solar veteran who has worked previously for several big names in solar including Sunpower, Zeversolar and Schueco International AG. He has worked his way to the top in the solar industry. Along the way he has learned how to build personal resilience and grit, whilst maintaining his sense of humour. Ultimately those skills and personal traits have flowed down to the large workforce he manages in Australia, creating a company culture that is inclusive, determined and harmonious.

In this thought provoking interview with Michael, you will learn from his many years of senior leadership experience. You will gain insights into his personal story and how he creates resilience in his life and what it takes to create a great company culture, especially during tough times.

If you need help with your business or marketing needs, contact Energetic Consulting today and start creating raving fan customers!

Article by Russell French – Founder of Energetic Consulting Australia

Energetic-Consulting-Founder-Russell-FrenchRussell is a veteran of the Australian renewable energy industry of 16 years and an innovative business leader with a proven track record spanning well over 20 years.

He has served as a Director for several well known renewable energy companies like:

  • Enphase Energy as their APAC Director and Australian Country Manager and brought the business to Australia and setup their operations in the region
  • Sungrow ($2.2B, world largest solar inverter manufacturer in partnership with Samsung SDI) as their Marketing & Strategy Director
  • Sun Empire as Founder and Managing Director. Sun Empire was a founding company member of the Clean Energy Council of Australia.

Russell has also worked in the award winning Sustainability Strategy team for the City of Melbourne developing the city’s renewable energy and solar program, and helped develop the new Solar & Storage division for one of Australia’s largest energy retailers, Red Energy which is owned by the iconic Snowy Hydro.

He served as the Secretary & Convenor for the Melbourne Chapter of the Smart Energy Council of Australia (formerly Australian Solar Council) for 5 years and is the Founder of Solar Social, a new and innovative meet-up bringing together like minded businesses and professionals to discuss innovation and the latest technology developments.


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