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Sustainable Stories – EP8 Paul Scerri – Director of Sales ANZ, REC Group

Never Give Up On Your Dreams

In this episode Russell French, Founder of Energetic Consulting, meets with Paul Scerri, who is the Director of Sales at REC Group, who manufactures solar panels.

Founded in Norway in 1996, REC is a leading vertically integrated solar energy company. Through integrated manufacturing from silicon to wafers, cells, high-quality panels and extending to solar solutions, REC provides the world with a reliable source of clean energy. REC’s renowned product quality is supported by the lowest warranty claims rate in the industry. REC is a Bluestar Elkem company with headquarters in Norway and operational headquarters in Singapore. REC employs more than 2,000 employees worldwide, producing 1.4 GW solar panels annually.

In this down to earth interview Paul reveals how he stays upbeat during challenging times and the secret to how he learns from colleagues and peers. You will gain insights into how to break into a new industry and succeed when you are new and don’t know all the main people.

Paul worked internationally as a senior leader in the automotive industry for Bosch before switching to the solar industry and becoming a force for good. He has tirelessly advocated for renewable energy by being on the Directorate committee for two terms with the Clean Energy Council and working as a Director for the Smart Energy Council (formerly Australian Solar Council). Now working for one of the top solar panel brands in the world as a Director in the business, Paul is having even greater impact and sharing his passion for solar with the world. Enjoy!

If you need help with your business or marketing needs, contact Energetic Consulting today and start creating raving fan customers!

Article by Russell French – Founder of Energetic Consulting Australia

Energetic-Consulting-Founder-Russell-FrenchRussell is a veteran of the Australian renewable energy industry of 15 years and an innovative business leader with a proven track record spanning over 20 years.

He has served as a Director for several well known renewable energy companies like:

  • Enphase Energy as their APAC Director and Australian Country Manager and brought the business to Australia and setup their operations in the region
  • Sungrow ($2.2B, world largest solar inverter manufacturer in partnership with Samsung SDI) as their Marketing & Strategy Director
  • Sun Empire as Founder and Managing Director. Sun Empire was a founding company member of the Clean Energy Council of Australia.

Russell has also worked in the award winning Sustainability Strategy team for the City of Melbourne developing the city’s renewable energy and solar program, and helped develop the new Solar & Storage division for one of Australia’s largest energy retailers, Red Energy which is owned by the iconic Snowy Hydro.

He served as the Secretary & Convenor for the Melbourne Chapter of the Smart Energy Council of Australia (formerly Australian Solar Council) for 5 years and is the Founder of Solar Social, a new and innovative meet-up bringing together like minded businesses and professionals to discuss innovation and the latest technology developments.


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