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Energetic Consulting was contracted by ABB Group – Solar Inverters, to develop a marketing approach for a brand new product line and launch into the market. This involved a full market analysis of competitors and a development of a unique marketing approach and differentiator.

A subsequent training program was developed and rolled out to distributors.

About ABB

ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader with a comprehensive offering for digital industries.

With a history of innovation spanning more than 130 years, ABB is today a leader in digital industries with four customer-focused, globally leading businesses: Electrification, Industrial Automation, Motion, and Robotics & Discrete Automation, supported by its common ABB Ability™ digital platform.

ABB’s market-leading Power Grids business will be divested to Hitachi in 2020. ABB operates in more than 100 countries with about 147,000 employees.


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